Yamaraj - Drink and get driven

A public service message with a slight twist, caught the attention of public, resulting in this video going viral like wild fire. Zara, a pub in chennai, along with the Chennai Traffic Police took part in this idea created by McCann Bangalore resulting in a lot of humour, fun and most importantly, the awareness to drink and get driven.

The video also won the International Food and Beverage Excellence award (FAB) in the Guerrilla Marketing category.

Produced & Directed by Shivakar Srinivasan
DOP: Deepak Menon
Music: Dheen Dhayal
Production manager: Vijay
Post production done at Postbox Studios, Chennai
Editor: Vinish Vinayan
CG: Rocky Frantz, Richard, Kumaresan

Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Director: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriter: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Client Servicing: Vijay Jacob, Rahul Jain